We believe that beautiful hair starts at the root. Soothe and gently cleanse your scalp while adding a soft bounce to your strands with this farm-to-shower inspired Rose Water and Chamomile Shampoo for sensitive skin. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with rose water and chamomile, this blend was designed with the sensitive scalp in mind. The blend of ingredients work together to produce a light, fresh fragrance. Free from sulfates, parabens and dyes, this product is safe for color-treated hair.

We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That's why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

• SOFT & GENTLE: Oat is the first ingredient in this scalp-soothing, farm-fresh inspired shampoo blend. Infused with delicate rose water & chamomile, it helps give you that soft-as-a-petal, bouncy look
• FOR SENSITIVE SKIN: This scalp-soothing, gentle shampoo is ideal for sensitive skin & fine or fragile hair. It's free of sulfates, dyes & parabens & it's safe for all hair types & color treated hair.
• FARM FRESH INSPIRED: We make hair care products that promote healthy hair & scalp, from shampoo & conditioner to hair masks, leave-in milks, mists & oils.
• SOOTHING PROPERTIES: We've been a trusted household brand since 1945. We're best known for our skin & hair care products, where oat's soothing properties are put to work on body, face and scalp
• BEAUTIFUL HAIR FROM ROOT TO TIP: Our hair care products are blended in perfect balance with wholesome ingredients to help soothe your scalp and nourish your strands for beautiful hair from root to tip

Aveeno haircare

The NEW Aveeno Haircare Collection, formulated with oat and infused with wholesome farm-fresh inspired ingredients help promote a healthy scalp while nourishing your strands from root-to-tip.

Oat is at the core of the Aveeno brand heritage...and now, the new Aveeno Haircare Collection.

Each new Aveeno shampoo and conditioner contains oat as the first ingredient, which is known for its soothing and moisturizing properties.